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~person:"De Chernatony, Leslie"
~subject:"Einzelhandel"
~subject:"Jugendliche"
~subject:"Markenführung"
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Einzelhandel
Jugendliche
Markenführung
Markenartikel
32
Brand
27
Brand management
24
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
14
Markenimage
14
USA
7
United States
7
Markenpolitik
5
Produktmanagement
5
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Relationship marketing
4
Dienstleistungssektor
3
Großbritannien
3
Marketing
3
Preismanagement
3
Pricing strategy
3
Service industry
3
United Kingdom
3
Advertising
2
Advertising effects
2
Altruism
2
Altruismus
2
Brand extension
2
Brand love
2
Cluster analysis
2
Clusteranalyse
2
Definition
2
Dienstleistungsmarketing
2
Emotion
2
Financial services
2
Finanzdienstleistung
2
Fundraising
2
Markentransfer
2
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Article
12
Book / Working Paper
12
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Article in journal
9
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9
Aufsatz im Buch
2
Book section
2
Reprint
2
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English
24
Author
All
De Chernatony, Leslie
Grossman, Michael
69
Chaloupka, Frank J.
48
Tekin, Erdal
46
Sabia, Joseph J.
44
Salvanes, Kjell G.
42
Sutter, Matthias
41
Loureiro, Sandra Maria Correia
40
Phau, Ian
40
Levine, Phillip B.
39
Kaestner, Robert
38
Melewar, T. C.
36
Cobb-Clark, Deborah A.
34
Keller, Kevin Lane
34
Anderson, D. Mark
33
Markowitz, Sara
33
Bang, Nguyen
31
Devereux, Paul J.
31
Grewal, Dhruv
29
Han, Heesup
29
Ko, Eunju
29
Rees, Daniel I.
29
Burmann, Christoph
28
Baird, Sarah
27
Baumgarth, Carsten
26
Chan, Kara
26
Black, Sandra E.
25
Dave, Dhaval
25
Fletcher, Jason
25
Glätzle-Rützler, Daniela
25
Sarkar, Abhigyan
25
Swoboda, Bernhard
25
Tauras, John A.
25
Gruber, Jonathan
24
Khare, Arpita
24
Riphahn, Regina T.
24
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Japutra, Arnold
22
Rajagopal
22
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NetLibrary, Inc
1
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Working paper series / The City University Business School
5
European journal of marketing : EJM
3
Brand management ; Vol. 4
2
Working paper series / City University Business School
2
CIM professional
1
EBSCOhost eBook Collection
1
Journal of business research : JBR
1
Journal of euromarketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing book
1
The service industries journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
24
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1
Consumer engagement with self-expressive brands:
brand
love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
3
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
4
Brand
extension effects on
brand
equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
5
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
6
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
7
From
brand
vision to
brand
evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
8
Consumers' self-congruence with a "Liked"
brand
: cognitive network influence and
brand
outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
9
The varying types of
brand
assets : the central issue in
brand
strategy development?; paper presented at IBC Conference "Developing
Brand
Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
10
Strategic
brand
planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
1
2
3
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