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Brand management
41
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De Chernatony, Leslie
Esch, Franz-Rudolf
132
Burmann, Christoph
129
Crowther, David
111
Melewar, T. C.
105
Baumgarth, Carsten
91
Pies, Ingo
82
Idowu, Samuel O.
77
Moon, Jeremy
74
Okolo-Obasi, Elda N.
74
Uduji, Joseph I.
73
Scherer, Andreas Georg
72
Meffert, Heribert
69
Schmidpeter, René
69
Lindgreen, Adam
68
Huber, Frank
67
Kolk, Ans
66
Schaltegger, Stefan
66
Balmer, John M. T.
65
Keller, Kevin Lane
65
Matten, Dirk
61
Smith, N. Craig
61
Bruhn, Manfred
58
Hielscher, Stefan
58
Serafeim, George
58
Gond, Jean-Pascal
56
Becchetti, Leonardo
55
Jamali, Dima
55
Wiedmann, Klaus-Peter
54
Palazzo, Guido
51
Beckmann, Markus
50
Foroudi, Pantea
50
Bang, Nguyen
48
Crane, Andrew
48
Tomczak, Torsten
48
Ahlert, Dieter
47
Camilleri, Mark Anthony
47
Sen, Sankar
45
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44
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5
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2
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ECONIS (ZBW)
43
USB Cologne (EcoSocSci)
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
2
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
3
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
4
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
5
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
6
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
7
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
8
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
9
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
10
Developing pan-European brands in the single European market
De Chernatony, Leslie
;
Bernath, Ratna
-
1992
Persistent link: https://www.econbiz.de/10000140409
Saved in:
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