//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Defever, Christine"
~person:"Janssens, Kim"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maes, Ann"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Spence, Mark T."
~person:"Van Den Heuvel, Milan"
~person:"Van Kerckhove, Anneleen"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 29 applied filters
Year of publication
From:
To:
Subject
All
Befragung
Belgien
Entscheidung
Entscheidungstheorie
Food
IT-gestütztes Marketing
Konsumentenverhalten
Lebensmittelkonsum
Market segmentation
Marktsegmentierung
Mode
Nachhaltige Entwicklung
Relationship marketing
Viral marketing
Consumer behaviour
212
Brand management
52
Markenführung
52
Brand image
44
Markenimage
44
Beziehungsmarketing
35
Advertising effects
31
Werbewirkung
31
Brand
29
Markenartikel
28
Advertising
21
Internet marketing
21
Online-Marketing
21
Werbung
21
Social Web
20
Social web
20
Belgium
19
Customer satisfaction
18
Emotion
18
Kundenzufriedenheit
18
Online retailing
18
Online-Handel
18
Virales Marketing
16
Cultural identity
13
Globalisierung
13
Globalization
13
Kulturelle Identität
13
Marketing management
12
Marketingmanagement
12
Cognition
11
Kognition
11
Dienstleistungsqualität
10
Einzelhandel
10
Personality psychology
10
Persönlichkeitspsychologie
10
Product Placement
10
more ...
less ...
Online availability
All
Undetermined
97
Free
11
Type of publication
All
Article
185
Book / Working Paper
27
Type of publication (narrower categories)
All
Article in journal
Graue Literatur
Aufsatz in Zeitschrift
188
Arbeitspapier
26
Working Paper
26
Non-commercial literature
24
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
2
Konferenzbeitrag
2
research-article
2
Konferenzschrift
1
Reprint
1
more ...
less ...
Language
All
English
212
Author
All
Defever, Christine
Janssens, Kim
Laroche, Michel
Loureiro, Sandra Maria Correia
Maes, Ann
Pelsmacker, Patrick de
Schillewaert, Niels
Spence, Mark T.
Van Den Heuvel, Milan
Van Kerckhove, Anneleen
Van den Poel, Dirk
Verbeke, Wim
Verhelst, Benjamin
Han, Heesup
116
Mattila, Anna S.
98
Lusk, Jayson L.
76
Phau, Ian
75
Gierl, Heribert
71
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
62
Nayga, Rodolfo M.
61
Ko, Eunju
60
Septianto, Felix
60
Belk, Russell W.
58
Jang, Soocheong
58
Paul, Justin
56
Wiedmann, Klaus-Peter
55
Herrmann, Andreas
54
Huber, Frank
53
Bauer, Hans H.
52
Janssen, Maarten C. W.
52
Walsh, Gianfranco
50
Bagozzi, Richard P.
49
Rock, Bram de
49
Hollebeek, Linda D.
48
Cherchye, Laurens
47
Kim, Jungkeun
46
Sutter, Matthias
44
Choi, Tsan-Ming
42
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Verhoef, Peter C.
40
Das, Gopal
39
Eisend, Martin
39
Thaichon, Park
39
Grunert, Klaus G.
38
Kim, Seongseop
38
Moraga-González, José Luis
38
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
International Research Conference on Household Heterogeneity and Policy Relevance <2022, Brüssel>
1
Published in...
All
Journal of business research : JBR
36
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
23
Journal of retailing and consumer services
12
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
6
Journal of marketing communications
5
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an internat. journal
1
Australasian marketing journal
1
Baltic journal of management
1
Central European review of economics and management : CEREM
1
Cogent business & management
1
Decision support systems : DSS ; the international journal
1
Electronic commerce research
1
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
1
Energy policy
1
EuroMed journal of business
1
more ...
less ...
Source
All
ECONIS (ZBW)
212
Showing
1
-
10
of
212
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
8
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
9
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
10
Effects of co-creation claim on consumer
brand
perceptions and behavioural intentions
Van Dijk, Joyce
;
Antonides, Gerrit
;
Schillewaert, Niels
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->