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~person:"Dens, Nathalie"
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Contextual advertising
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Advertising effects
32
Werbewirkung
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Consumer behaviour
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Brand management
19
Markenführung
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advertising
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Dens, Nathalie
Pelsmacker, Patrick de
84
Kaiser, Harry M.
75
Gierl, Heribert
68
Eisend, Martin
62
Esch, Franz-Rudolf
53
Bauer, Hans H.
52
Taylor, Charles Raymond
51
Kreutzer, Ralf T.
50
Anderson, Simon P.
48
Okazaki, Shintaro
41
Wilbur, Kenneth C.
40
Septianto, Felix
39
Tucker, Catherine
39
Goldfarb, Avi
38
Diehl, Sandra
37
Kind, Hans Jarle
37
Pepels, Werner
34
Ghose, Anindya
32
Terlutter, Ralf
32
Yoon, Sukki
32
Pauwels, Koen
31
Skiera, Bernd
31
Bruhn, Manfred
30
Mueller, Barbara
30
Rosengren, Sara
30
Stafford, Marla Royne
30
Dwivedi, Yogesh Kumar
29
Huber, Frank
29
Nickel, Volker
29
Pflaum, Dieter
29
Dahlén, Micael
28
Nilssen, Tore
28
Reijmersdal, Eva A. van
28
Hudders, Liselot
27
Huh, Jisu
27
Saffer, Henry
27
Wiedmann, Klaus-Peter
26
Yoon, Hye Jin
26
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25
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International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Journal of electronic commerce research : JECR
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
International business, not as usual
1
International journal of electronic commerce : IJEC
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of nonprofit & public sector marketing
1
Marketing Letters
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
44
RePEc
1
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1
Children’s responses to traditional versus hybrid
advertising
formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
2
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
3
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
4
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
6
Attitudes toward the extension and parent brand in response to extension
advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
7
Children's responses to traditional versus hybrid
advertising
: the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
8
The influence of gender on the effectiveness of probability markers in
advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
9
A longitudinal content analysis of gender portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
10
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
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