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~person:"Diamantopoulos, Adamantios"
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Diamantopoulos, Adamantios
Ashkanasy, Neal M.
61
Septianto, Felix
40
Winden, Frans A. A. M. van
40
Han, Heesup
39
Phau, Ian
38
Huber, Frank
36
Bagozzi, Richard P.
35
De Chernatony, Leslie
33
Sattler, Henrik
33
Burmann, Christoph
32
Esch, Franz-Rudolf
31
Keller, Kevin Lane
31
Dawes, John
30
Loureiro, Sandra Maria Correia
30
Fournier, Susan
29
Bruhn, Manfred
26
Härtel, Charmine E. J.
26
Baumgarth, Carsten
25
Benhabib, Jess
25
Humphrey, Ronald H.
23
Huy, Quy
23
Sarkar, Abhigyan
23
Hopfensitz, Astrid
22
Bauer, Hans H.
21
Kemp, Elyria
21
Melewar, T. C.
21
Siddiqui, Danish Ahmed
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Bosman, Ronald
20
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Fetscherin, Marc
19
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19
Mattila, Anna S.
19
Romaniuk, Jenni
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Aaker, Jennifer
18
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ECONIS (ZBW)
20
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1
The relational value of perceived
brand
globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
4
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
5
"Should I have bought the other one?" : experiencing regret in global versus local
brand
purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
6
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
7
Brand
origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
8
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
9
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
10
Are consumers really willing to pay more for a favourable country image? : a study of country-of-origin effects on willingness to pay
Koschate-Fischer, Nicole
;
Diamantopoulos, Adamantios
; …
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 19-41
Persistent link: https://www.econbiz.de/10009520921
Saved in:
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