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Global marketing strategy
Douglas, Susan P.; Craig, C. Samuel - 1995 - Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
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Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 16 (2008) 3, pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
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Reassessing global marketing strategy
Douglas, Susan P.; Craig, C. S. - In: International business scholarship : AIB fellows on the …, (pp. 139-153). 2008
Persistent link: https://www.econbiz.de/10003774050
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The myth of globalization
Douglas, Susan P.; Wind, Yoram - 2006
Persistent link: https://www.econbiz.de/10003410968
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Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.; Craig, C. Samuel; Nijssen, Edwin J. - 2006
Persistent link: https://www.econbiz.de/10003410973
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Advertising across cultures
Douglas, Susan P.; Craig, C. S. - In: The Sage handbook of advertising, (pp. 416-429). 2007
Persistent link: https://www.econbiz.de/10003570577
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The myth of globalization
Douglas, Susan P.; Wind, Yoram - 2007
Persistent link: https://www.econbiz.de/10003555031
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Global marketing strategy : past, present, and future
Douglas, Susan P.; Craig, C. S. - In: The past, present and future of international business …, (pp. 431-457). 2010
Persistent link: https://www.econbiz.de/10008656875
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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.; Douglas, Susan P. - In: Journal of business research : JBR 64 (2011) 6, pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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International advertising research : conceptual and methodological issues
Craig, C. S.; Douglas, Susan P. - In: Handbook of research on international advertising, (pp. 201-230). 2012
Persistent link: https://www.econbiz.de/10009513923