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~person:"Douglas, Susan P."
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Douglas, Susan P.
Czinkota, Michael R.
40
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
30
Samiee, Saeed
28
Meffert, Heribert
27
Sander, Matthias
27
Diamantopoulos, Adamantios
25
Ghauri, Pervez N.
25
Griffith, David A.
25
Cavusgil, S. Tamer
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Cateora, Philip R.
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Swoboda, Bernhard
23
Berndt, Ralph
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
22
Leonidou, Leonidas C.
22
Zou, Shaoming
22
Mooij, Marieke K. de
21
Zentes, Joachim
21
Ryans, John K.
20
Katsikeas, Constantine S.
19
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Schlegelmilch, Bodo B.
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Sheth, Jagdish N.
18
Steenkamp, Jan-Benedict E. M.
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Hollensen, Svend
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Manrai, Ajay K.
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Meissner, Hans Günther
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Paliwoda, Stanley J.
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Terpstra, Vern
17
Backhaus, Klaus
16
Doole, Isobel
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Helsen, Kristiaan
15
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International marketing ; Vol. 1
3
Journal of international marketing
3
Journal of business research : JBR
2
Best practices in international marketing
1
Effects of globalization on the firm
1
European Journal of Marketing
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
International Marketing Review
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
Japan and the world economy : international journal of theory and policy
1
McGraw-Hill series in marketing
1
Prentice-Hall international Editions
1
Prentice-Hall international Series in management
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Sage handbook of advertising
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
26
Other ZBW resources
2
USB Cologne (EcoSocSci)
1
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1
Global marketing strategy
Douglas, Susan P.
;
Craig, C. Samuel
-
1995
-
Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
Saved in:
2
Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
Saved in:
3
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
4
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2006
Persistent link: https://www.econbiz.de/10003410968
Saved in:
5
Integrating branding strategy across markets: building international brand architecture
Douglas, Susan P.
;
Craig, C. Samuel
;
Nijssen, Edwin J.
-
2006
Persistent link: https://www.econbiz.de/10003410973
Saved in:
6
Advertising across cultures
Douglas, Susan P.
;
Craig, C. S.
- In:
The Sage handbook of advertising
,
(pp. 416-429)
.
2007
Persistent link: https://www.econbiz.de/10003570577
Saved in:
7
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
8
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
9
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
Saved in:
10
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
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