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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 1989 - 3. ed
Persistent link: https://www.econbiz.de/10000758730
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Analytical marketing management
Doyle, Peter (contributor) - 1974
Persistent link: https://www.econbiz.de/10000323891
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Industrial marketing management : a strategic view of business markets
Hutt, Michael D. - 1985 - 2. ed
Persistent link: https://www.econbiz.de/10000686983
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Industrial marketing management
Hutt, Michael D.; Speh, Thomas W. - 1981
Persistent link: https://www.econbiz.de/10000054970
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Marketing
Weis, Hans Christian - 2009 - 15., verb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003823574
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2007 - International student ed., 9. ed.
Persistent link: https://www.econbiz.de/10003389132
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A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Rodriguez, Carlos M. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 95-102
Persistent link: https://www.econbiz.de/10003507075
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A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Butaney, Gul T. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 103-109
Persistent link: https://www.econbiz.de/10003507084
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2013 - 11th ed
Persistent link: https://www.econbiz.de/10009613673
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2008 - 2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216