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~person:"Dwivedi, Yogesh Kumar"
~person:"Herrmann, Andreas"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
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Konsumentenverhalten
Product Placement
Consumer behaviour
263
Brand management
61
Markenführung
61
Beziehungsmarketing
51
Relationship marketing
51
Brand image
49
Markenimage
49
Brand
38
Markenartikel
37
Advertising effects
35
Social Web
35
Social web
35
Werbewirkung
35
Internet marketing
31
Online-Marketing
31
Viral marketing
24
Virales Marketing
24
Emotion
23
Advertising
22
Werbung
22
Innovation adoption
21
Innovationsakzeptanz
21
Customer satisfaction
19
Kundenzufriedenheit
19
Theorie
19
Theory
19
Deutschland
18
Germany
18
Online retailing
17
Online-Handel
17
Marketing management
14
Marketingmanagement
14
Einzelhandel
13
Retail trade
13
Dienstleistungsqualität
12
Preismanagement
12
Pricing strategy
12
Service quality
12
Confidence
11
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Undetermined
129
Free
16
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Article
237
Book / Working Paper
27
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Article in journal
219
Aufsatz in Zeitschrift
219
Aufsatz im Buch
19
Book section
19
Hochschulschrift
9
Collection of articles of several authors
6
Graue Literatur
6
Non-commercial literature
6
Sammelwerk
6
Aufsatzsammlung
5
Thesis
5
Arbeitspapier
3
Working Paper
3
Collection of articles written by one author
2
Conference paper
2
Konferenzbeitrag
2
Sammlung
2
Bibliografie enthalten
1
Bibliography included
1
Company information
1
Firmeninformation
1
Reprint
1
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Language
All
English
229
German
35
Author
All
Dwivedi, Yogesh Kumar
Herrmann, Andreas
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
Vermeulen, Frederic
49
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Institution
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IGI Global
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer International Publishing
1
Published in...
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Journal of retailing and consumer services
19
Journal of business research : JBR
16
Psychology & marketing
8
European journal of marketing : EJM
7
International journal of Indian culture and business management
7
Journal of promotion management : innovations in planning and applied research
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Information systems management
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
The journal of brand management : an international journal
4
Die Betriebswirtschaft : DBW
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of retailing
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Review of managerial science
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
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ECONIS (ZBW)
264
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264
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
6
Examining the role of consumer motivations to use voice assistants for
fashion
shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
7
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
9
Ein Modell zur Erfassung der individuellen Markenwechselneigung
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
46
(
1994
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10001152799
Saved in:
10
Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
23
(
1994
)
9
,
pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
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