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Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Rana, … - In: The marketing review 15 (2015) 2, pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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IRCTC mobile ticketing adoption in an Indian context
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar; … - In: International journal of Indian culture and business … 11 (2015) 2, pp. 155-183
Persistent link: https://www.econbiz.de/10011588536
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Empirical examination of the role of three sets of innovation attributes for determining adoption of IRCTC mobile ticketing service
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar; … - In: Information systems management 32 (2015) 2, pp. 153-173
Persistent link: https://www.econbiz.de/10011307906
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What do we know about consumer m-shopping behaviour?
Marriott, Hannah R.; Williams, Michael D.; Dwivedi, … - In: International journal of retail & distribution management 45 (2017) 6, pp. 568-586
Persistent link: https://www.econbiz.de/10011747846
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter; Dutta, Shantanu; Dwivedi, … - In: The marketing review 17 (2017) 4, pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
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Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de; Kannan, P. K.; Verhoef, Peter C.; … - In: Journal of marketing 82 (2018) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
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Devising a research model to examine adoption of mobile payments : an extension of UTAUT2
Slade, Emma L.; Williams, Michael D.; Dwivedi, Yogesh Kumar - In: The marketing review 14 (2014) 3, pp. 311-336
Persistent link: https://www.econbiz.de/10011444929
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Conceptualising the role of innovation : attributes for examining consumer adoption of mobile innovations
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar; … - In: The marketing review 14 (2014) 4, pp. 407-430
Persistent link: https://www.econbiz.de/10011445016