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Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han; Eugene Cheng-xi Aw; Cham Tat Huei; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
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Examining the success of the online public grievance redressal systems : an extension of the IS success model
Rana, Nripendra P.; Dwivedi, Yogesh Kumar; Williams, … - In: Information systems management 32 (2015) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10011307913
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Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Alryalat, … - In: The marketing review 17 (2017) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
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Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail; Salminen, Joni; Mäntymäki, Matti; … - In: Journal of business research : JBR 154 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013468822
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Fashion marketing in the metaverse
Mogaji, Emmanuel; Dwivedi, Yogesh Kumar; Raman, Ramakrishnan - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
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The future of marketing analytics in the sharing economy
Akter, Shahriar; Hani, Umme; Dwivedi, Yogesh Kumar; … - In: Industrial marketing management : the international … 104 (2022), pp. 85-100
Persistent link: https://www.econbiz.de/10013326917
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SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of business information systems : … 19 (2015) 2, pp. 159-179
Persistent link: https://www.econbiz.de/10011326849
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Global service quality of business-to-consumer electronic-commerce
Shareef, Mahmud Akhter; Kumar, Vinod; Dwivedi, Yogesh Kumar - In: International journal of Indian culture and business … 8 (2014) 1, pp. 1-34
Persistent link: https://www.econbiz.de/10010400980
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Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: The marketing review 15 (2015) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10011407081