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~person:"Dwivedi, Yogesh Kumar"
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Consumer behaviour
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Dwivedi, Yogesh Kumar
Bruhn, Manfred
131
Kotler, Philip
120
Han, Heesup
116
Belk, Russell W.
114
Homburg, Christian
112
Sheth, Jagdish N.
106
Bauer, Hans H.
104
Wiedmann, Klaus-Peter
104
Huber, Frank
103
Grunert, Klaus G.
101
Mattila, Anna S.
98
Herrmann, Andreas
91
Gierl, Heribert
88
Meffert, Heribert
87
Lusk, Jayson L.
86
Phau, Ian
85
Grewal, Dhruv
79
Usman, Osly
76
Bagozzi, Richard P.
72
Foxall, Gordon R.
72
Khare, Arpita
69
Loureiro, Sandra Maria Correia
69
Pepels, Werner
69
Rajagopal
69
Keller, Kevin Lane
67
Kumar, V.
67
Wansink, Brian
67
Nayga, Rodolfo M.
66
Pelsmacker, Patrick de
66
Septianto, Felix
66
Verhoef, Peter C.
65
Paul, Justin
64
Agarwal, Sumit
62
Stavins, Joanna
62
Chintagunta, Pradeep K.
61
Vrontis, Demetris
61
Tomczak, Torsten
59
Ko, Eunju
58
Laroche, Michel
58
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Journal of business research : JBR
11
Journal of retailing and consumer services
10
International journal of Indian culture and business management
7
The marketing review
7
European journal of marketing : EJM
5
Information systems management
4
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of bank marketing
2
Psychology & marketing
2
SpringerBriefs in Business
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
European journal of innovation management : EJIM
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
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Operations management research : OMR ; advancing practice through theory
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ECONIS (ZBW)
72
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Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
4
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
5
The future of marketing analytics in the sharing economy
Akter, Shahriar
;
Hani, Umme
;
Dwivedi, Yogesh Kumar
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 85-100
Persistent link: https://www.econbiz.de/10013326917
Saved in:
6
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
7
Fashion marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
8
Consumer online purchase behaviour : perception versus expectation
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011630113
Saved in:
9
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
10
Consumer adoption of internet banking in Jordan : examining the role of hedonic motivation, habit, self-efficacy and trust
Alalwan, Ali A.
;
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10011480255
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