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~person:"Dwivedi, Yogesh Kumar"
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Dwivedi, Yogesh Kumar
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Factors influencing user adoption of Web 2.0 applications
Dwivedi, Yogesh Kumar
;
Ramdani, Boumediene
;
Williams, …
- In:
International journal of Indian culture and business …
7
(
2013
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10009784144
Saved in:
2
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
3
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
4
Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
-
2017
Persistent link: https://www.econbiz.de/10011570193
Saved in:
5
Digitally enabled value co-creation at the bottom of the pyramid : editorial
Roy, Sanjit
;
Dey, Bidit Lal
;
Dwivedi, Yogesh Kumar
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 813-815
Persistent link: https://www.econbiz.de/10012607844
Saved in:
6
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
7
Polarization and acculturation in US Election 2016 outcomes : can Twitter analytics predict changes in voting preferences
Grover, Purva
;
Kar, Arpan Kumar
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 438-460
Persistent link: https://www.econbiz.de/10012134600
Saved in:
8
Event classification and location prediction from tweets during disasters
Singh, Jyoti Prakash
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
Application of operations research (OR) in disaster …
,
(pp. 737-757)
.
2019
Persistent link: https://www.econbiz.de/10012139536
Saved in:
9
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
10
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
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