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~person:"Dwivedi, Yogesh Kumar"
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Dwivedi, Yogesh Kumar
Press, World Trade
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1
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
2
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
3
Polarization and acculturation in US Election 2016 outcomes : can Twitter analytics predict changes in voting preferences
Grover, Purva
;
Kar, Arpan Kumar
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 438-460
Persistent link: https://www.econbiz.de/10012134600
Saved in:
4
Event classification and location prediction from tweets during disasters
Singh, Jyoti Prakash
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
Application of operations research (OR) in disaster …
,
(pp. 737-757)
.
2019
Persistent link: https://www.econbiz.de/10012139536
Saved in:
5
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
6
Predicting the "helpfulness" of online consumer reviews
Singh, Jyoti Prakash
;
Irani, Seda
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011620505
Saved in:
7
Social commerce as a business tool in Saudi Arabia's SMEs
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011664744
Saved in:
8
Metamorphosis of Indian electoral campaigns : Modi's social media experiment
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
- In:
International journal of Indian culture and business …
11
(
2015
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10011588639
Saved in:
9
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
10
The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
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