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~person:"Eisend, Martin"
~person:"Mathur, Anil"
~person:"Matthes, Jörg"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Food"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
E-grocery
Food
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Advertising effects
22
Werbewirkung
22
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19
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19
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13
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13
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Eisend, Martin
Mathur, Anil
Matthes, Jörg
Han, Heesup
116
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
61
Ko, Eunju
60
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
56
Herrmann, Andreas
52
Walsh, Gianfranco
50
Hollebeek, Linda D.
49
Laroche, Michel
49
Bagozzi, Richard P.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
46
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Choi, Tsan-Ming
42
Bang, Nguyen
41
Thaichon, Park
41
Das, Gopal
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Kim, Seongseop
38
Ko, Yong Jae
38
Melewar, T. C.
38
Vrontis, Demetris
38
Park, Jungkun
37
Hyun, Sunghyup Sean
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
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International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
7
Journal of advertising
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international marketing
4
Psychology & marketing
4
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising : JCIRA
2
Journal of targeting, measurement and analysis for marketing
2
Marketing : ZFP ; journal of research and management
2
Asia Pacific journal of marketing and logistics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
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Journal of marketing
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Journal of marketing analytics : JMA
1
Journal of public policy & marketing
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ECONIS (ZBW)
Showing
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66
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1
Brand
personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
2
Placebo effects of brands
Fell, Anja
;
Eisend, Martin
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 176-184
Persistent link: https://www.econbiz.de/10009792237
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
4
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
5
Children and adolescent consumer behavior : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1917-1928
Persistent link: https://www.econbiz.de/10014633917
Saved in:
6
The impact of sales encounters on
brand
loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
7
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
8
Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
Saved in:
9
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
10
The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin
;
Möller, Jana
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
Saved in:
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