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~person:"Eisend, Martin"
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Advertising
49
Werbung
48
Konsumentenverhalten
41
Consumer behaviour
40
Advertising effects
30
Werbewirkung
30
Meta-analysis
24
Meta-Analyse
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9
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Markenimage
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Psychology of advertising
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Welt
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Produktpiraterie
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advertising
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meta-analysis
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English
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German
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Eisend, Martin
Gierl, Heribert
120
Belk, Russell W.
119
Bauer, Hans H.
116
Han, Heesup
116
Pelsmacker, Patrick de
109
Grunert, Klaus G.
104
Huber, Frank
102
Mattila, Anna S.
101
Kaiser, Harry M.
98
Wiedmann, Klaus-Peter
95
Phau, Ian
93
Lusk, Jayson L.
86
Herrmann, Andreas
82
Sheth, Jagdish N.
81
Dwivedi, Yogesh Kumar
80
Anderson, Simon P.
78
Grewal, Dhruv
77
Usman, Osly
76
Foxall, Gordon R.
74
Septianto, Felix
74
Chintagunta, Pradeep K.
73
Loureiro, Sandra Maria Correia
73
Khare, Arpita
71
Bagozzi, Richard P.
70
Wansink, Brian
69
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Stavins, Joanna
65
Esch, Franz-Rudolf
64
Paul, Justin
64
Bruhn, Manfred
62
Jang, Soocheong
62
Verhoef, Peter C.
62
Gröppel-Klein, Andrea
61
Kreutzer, Ralf T.
60
Rajagopal
60
Skiera, Bernd
60
Taylor, Charles Raymond
60
Ko, Eunju
59
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Springer Fachmedien Wiesbaden
4
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
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Journal of advertising : official publication of the American Academy of Advertising
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the review of marketing communications
6
Advances in advertising research
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Journal of international marketing
4
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Research
3
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Marketing : ZFP ; journal of research and management
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
European Advertising Academy / Research
1
Gabler Research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing
1
Journal of retailing
1
Marketing Letters
1
Springer eBook Collection
1
Springer eBook Collection / Business and Management
1
Wirtschaftspsychologie
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ECONIS (ZBW)
83
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Effects of ethnic
advertising
on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
2
The influence of humor in
advertising
: explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
A global Investigation into the cultural and individual antecedents of banner
advertising
effectiveness
Möller, Jana
;
Eisend, Martin
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
Saved in:
4
A little context, please! : understanding consumer responses to online
advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
5
Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
6
Persuasion knowledge and third-person perceptions in
advertising
: the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
7
Effects of fear-arousing and humorous appeals in social marketing
advertising
: the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
8
How consumers' values influence responses to male and female gender role stereotyping in
advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
9
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
10
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in
advertising
: a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
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