//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eisend, Martin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of different sponsorsh...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
41
Consumer behaviour
40
Advertising effects
30
Werbewirkung
30
Advertising
28
Werbung
28
Meta-Analyse
22
Meta-analysis
22
Deutschland
8
Brand management
7
Germany
7
Markenführung
7
Gender
6
Geschlecht
6
Humor
6
Market research
6
Marktforschung
6
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Relationship marketing
5
Welt
5
World
5
Cultural identity
4
Internet marketing
4
Kulturelle Identität
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Produktpiraterie
4
Psychology of advertising
4
Public relations
4
Social Web
4
Social web
4
Theorie
4
Theory
4
Werbepsychologie
4
meta-analysis
4
Öffentlichkeitsarbeit
4
Advertising media
3
more ...
less ...
Online availability
All
Undetermined
30
Free
7
Type of publication
All
Article
58
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
56
Aufsatz in Zeitschrift
56
Aufsatz im Buch
5
Book section
5
Konferenzschrift
4
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Conference paper
1
Conference proceedings
1
Hochschulschrift
1
Konferenzbeitrag
1
Thesis
1
more ...
less ...
Language
All
English
63
German
4
Author
All
Eisend, Martin
Han, Heesup
122
Bruhn, Manfred
120
Belk, Russell W.
115
Bauer, Hans H.
111
Gierl, Heribert
111
Huber, Frank
108
Mattila, Anna S.
102
Grunert, Klaus G.
101
Wiedmann, Klaus-Peter
101
Phau, Ian
96
Falk, Armin
94
Pelsmacker, Patrick de
93
Fehr, Ernst
91
Sutter, Matthias
88
Güth, Werner
87
Zerfaß, Ansgar
87
Lusk, Jayson L.
86
Herrmann, Andreas
80
Hussainey, Khaled
80
Usman, Osly
78
Dwivedi, Yogesh Kumar
77
Sheth, Jagdish N.
77
Loureiro, Sandra Maria Correia
75
Foxall, Gordon R.
74
Guiso, Luigi
74
Grewal, Dhruv
73
Septianto, Felix
71
Khare, Arpita
69
Wansink, Brian
69
Agarwal, Sumit
68
Lies, Jan
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Esch, Franz-Rudolf
65
Ockenfels, Axel
65
Stavins, Joanna
65
Spiller, Achim
64
Chintagunta, Pradeep K.
63
Torgler, Benno
63
more ...
less ...
Institution
All
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
5
Journal of advertising
5
Journal of international marketing
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Breaking new ground in theory and practice
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
European Advertising Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Marketing : ZFP ; journal of research and management
2
Advances in advertising research
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
1
European management journal
1
Gabler Edition Wissenschaft / Marketing-Management
1
Handbook of research on international advertising
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing
1
Journal of retailing
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
Wirtschaftspsychologie
1
more ...
less ...
Source
All
ECONIS (ZBW)
66
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
The effectiveness of publicity versus advertising : a meta-analysis
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Breaking new ground in theory and practice
,
(pp. 279-293)
.
2011
Persistent link: https://www.econbiz.de/10009380712
Saved in:
3
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
4
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
5
A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Möller, Jana
;
Eisend, Martin
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
Saved in:
6
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
7
A cross-cultural generalizability study of consumers' acceptance of product placements in movies
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10003862201
Saved in:
8
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
9
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
10
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->