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~person:"Ekinci, Yuksel"
~person:"Hollebeek, Linda D."
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ECONIS (ZBW)
89
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1
Decision models for customer relationship management (CRM)
Reinartz, Werner J.
;
Venkatesan, Rajkumar
- In:
Handbook of marketing decision models
,
(pp. 291-326)
.
2008
Persistent link: https://www.econbiz.de/10003755277
Saved in:
2
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
3
Customer management in public sector organisations
Woodcock, Neil
;
Stone, Merlin
;
Ekinci, Yuksel
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10003763933
Saved in:
4
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
5
Understanding customer loyalty programs
Reinartz, Werner J.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 409-427)
.
2010
Persistent link: https://www.econbiz.de/10003938778
Saved in:
6
Holen Sie mehr aus Ihren Kunden heraus : mit diesem mathematischen Modell können Sie die richtigen Ausgaben pro Kunden berechnen, um eine optimale Rendite zu erwirtschaften
Thomas, Jacquelyn S.
;
Reinartz, Werner J.
;
Kumar, V.
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 28-36)
.
2007
Persistent link: https://www.econbiz.de/10003545053
Saved in:
7
Managing marketing channel multiplicity
Bruggen, Gerrit H. van
;
Antia, Kersi D.
;
Jap, Sandy D.
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 331-340
Persistent link: https://www.econbiz.de/10008652113
Saved in:
8
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
9
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
10
Demystifying customer brand engagement : exploring the loyalty nexus
Hollebeek, Linda D.
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 785-807
Persistent link: https://www.econbiz.de/10009310364
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