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The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Bang, … - In: The marketing review 14 (2014) 3, pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
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Customers' relationships leading to brand tribalism and tribe behavioral intentions
Jeong, Ji Youn; Hwang, Jinsoo; Hyun, Sunghyup Sean - In: International journal of hospitality management 88 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012293866
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A study of brand prestige in the casino industry : the moderating role of customer involvement
Han, Heesup; Lee, JungHoon; Hwang, Jinsoo - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 1, pp. 96-106
Persistent link: https://www.econbiz.de/10011846778
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Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 26 (2018) 3, pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
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Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo; Kim, Jinkyung Jenny; Choe, Ja Young; … - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
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A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian; Ekinci, Yuksel; Japutra, Arnold - In: International journal of market research 61 (2019) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo; Choe, Ja Young; Kim, Heather Markham; … - In: International journal of hospitality management 99 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013327964