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~person:"Elliott, Richard"
~person:"Foxall, Gordon R."
~person:"Holbrook, Morris B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
26
Brand
8
Markenartikel
8
Brand management
7
Markenführung
7
Theorie
6
Theory
6
Welt
4
World
4
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Reprint
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14
Sammlung
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28
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Elliott, Richard
Foxall, Gordon R.
Holbrook, Morris B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Sheth, Jagdish N.
42
Belk, Russell W.
22
Jacoby, Jacob
9
Keller, Kevin Lane
8
Kroeber-Riel, Werner
8
Bettman, James R.
7
Gröppel-Klein, Andrea
6
Herrmann, Andreas
6
Hill, Ronald Paul
6
Schmitt, Bernd
6
Bauer, Hans H.
5
Fitchett, James
5
Hansen, Ursula
5
Hewer, Paul
5
Muthu, Subramanian Senthilkannan
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Warde, Alan
5
Aaker, Jennifer
4
Bala, Christian
4
Diller, Hermann
4
Herr, Paul M.
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Park, C. Whan
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Thøgersen, John
4
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Legends in consumer behavior
6
Journal of business research : JBR
4
The evolution of brands : from signals of quality to storehouses of trust
3
Critical perspectives on business and management
2
Cross-cultural and critical perspectives on brands
2
Journal of fashion marketing and management
2
Brand management ; Vol. 4
1
Consumer research and policy series
1
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Research in consumer behavior
1
Routledge companions in business, management and accounting
1
The development of critical perspectives in marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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1
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
2
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
4
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
5
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
6
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
7
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
8
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
9
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
10
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
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