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~person:"Elliott, Richard"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
275
Brand management
83
Markenführung
83
Brand image
64
Markenimage
64
Brand
53
Markenartikel
52
Advertising effects
35
Beziehungsmarketing
35
Relationship marketing
35
Werbewirkung
35
Luxury goods
34
Luxusgüter
34
Emotion
31
Advertising
24
Werbung
24
Internet marketing
22
Online-Marketing
22
Customer satisfaction
21
Kundenzufriedenheit
21
Social Web
21
Social web
21
Australia
17
Australien
17
Viral marketing
17
Virales Marketing
17
Cultural identity
16
Kulturelle Identität
16
Online retailing
15
Online-Handel
15
Fashion
13
Globalisierung
13
Globalization
13
Welt
13
World
13
Dienstleistungsqualität
12
Marketing management
12
Marketingmanagement
12
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Undetermined
127
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12
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Article
268
Book / Working Paper
9
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Bibliography included
Reprint
Sammelwerk
Article in journal
267
Aufsatz im Buch
29
Book section
29
Collection of articles of several authors
11
Aufsatzsammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Lehrbuch
2
Non-commercial literature
2
Textbook
2
Working Paper
2
Bibliografie
1
Bibliografie enthalten
1
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Language
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English
277
Author
All
Elliott, Richard
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
114
Mattila, Anna S.
99
Belk, Russell W.
76
Lusk, Jayson L.
75
Gierl, Heribert
71
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
60
Jang, Soocheong
57
Ko, Eunju
57
Herrmann, Andreas
56
Paul, Justin
56
Sheth, Jagdish N.
56
Walsh, Gianfranco
50
Bagozzi, Richard P.
48
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Choi, Tsan-Ming
44
Diamantopoulos, Adamantios
43
Sharma, Piyush
42
Bang, Nguyen
40
Wiedmann, Klaus-Peter
40
Das, Gopal
39
Rajagopal
39
Thaichon, Park
39
Kim, Seongseop
38
Eisend, Martin
37
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
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Published in...
All
Journal of business research : JBR
41
Journal of retailing and consumer services
16
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of international consumer marketing
6
Journal of organizational behavior management
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Marketing theory
5
Psychology & marketing
5
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of retail & distribution management
3
Journal of consumer behaviour : an international research review
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Critical perspectives on business and management
2
Cross-cultural and critical perspectives on brands
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of modelling in management
2
Journal of travel and tourism marketing
2
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ECONIS (ZBW)
Showing
1
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of
277
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date (newest first)
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Talking
fashion
in female friendship groups : negotiating the necessary marketplace skills and knowledge
Yalkin, Cagri
;
Elliott, Richard
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 301-331
Persistent link: https://www.econbiz.de/10010479064
Saved in:
4
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
7
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
8
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
9
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
10
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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