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~person:"Evans, Nathaniel J."
~person:"Hudders, Liselot"
~source:"econis"
~subject:"Werbewirkung"
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Semiparametric multinomial log...
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Werbewirkung
Consumer behaviour
33
Konsumentenverhalten
33
Advertising effects
19
Advertising
17
Werbung
17
Internet marketing
10
Online-Marketing
10
Children
9
Kinder
9
Target group
7
Zielgruppe
7
Luxury goods
6
Luxusgüter
6
Brand image
5
Computerspiel
5
Markenimage
5
Social Web
5
Social web
5
Sponsoring
5
Sponsorship
5
Video game
5
Brand management
4
Markenführung
4
Product Placement
4
Product placement
4
Cognition
3
Fernsehwerbung
3
Kognition
3
Television advertising
3
children
3
Analphabetismus
2
Branchenentwicklung
2
Corporate disclosure
2
E-commerce
2
Electronic Commerce
2
Experiment
2
Illiteracy
2
Influencer marketing
2
Jugendliche
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English
19
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Evans, Nathaniel J.
Hudders, Liselot
Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
21
Dens, Nathalie
19
Esch, Franz-Rudolf
18
Diehl, Sandra
16
Bauer, Hans H.
14
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Rosengren, Sara
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Naderer, Brigitte
10
Reijmersdal, Eva A. van
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Ilicic, Jasmina
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Sreejesh, S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
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International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing : EJM
1
Health marketing quarterly
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising
1
Journal of fashion marketing and management
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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1
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
3
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
4
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
5
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
7
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
8
An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
9
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
10
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
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