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Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432

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Cui, Hong‐jing; Fam, Kim-Shyan; Zhao, Tai‐yang; Xu, Wei - In: Journal of Consumer Behaviour 19 (2019) 1, pp. 3-12

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Liu, Yang; Li, Qi; Edu, Tudor; Negricea, Costel; Fam, … - In: Economic research 35 (2022) 1,3, pp. 3060-3082

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Thu, Nguyen N. Q.; Kadirov, Djavlonbek; Fam, Kim-Shyan; … - In: Journal of macromarketing 43 (2023) 3, pp. 306-321

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Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58

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De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim-Shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36

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Fam, Kim-Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-176

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Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40

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Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404

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