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Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of business research : JBR 137 (2021), pp. 46-57
Persistent link: https://www.econbiz.de/10012665693
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Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza; Azadi, Mohammad; Torres, Ivonne M.; … - In: Journal of relationship marketing : innovations and … 20 (2021) 2, pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
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The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 33 (2021) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of consumer marketing 39 (2022) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
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Developing a specialized service quality model for universities
Fazli-Salehi, Reza; Esfidani, Mohammad Rahim; Torres, … - In: Services marketing quarterly 40 (2019) 3, pp. 206-223
Persistent link: https://www.econbiz.de/10012179177
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Customer, corporation, and cause : a comprehensive model of cause selection in cause-related marketing
Fazli-Salehi, Reza; Torres, Ivonne M.; Zúñiga, Miguel … - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
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The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: The journal of brand management : an international journal 29 (2022) 1, pp. 13-34
Persistent link: https://www.econbiz.de/10013170470