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Strategic marketing management : planning, implementation and control
Wilson, R. M. S.; Gilligan, Colin - 1997 - 2nd ed
Persistent link: https://www.econbiz.de/10000621186
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Strategic marketing planning
Gilligan, Colin; Wilson, R. M. S. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003782820
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100
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Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole - In: Strategies and communications for innovations : an …, (pp. 257-289). 2011
Persistent link: https://www.econbiz.de/10008987452
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The linkage between strategy and communication for innovation
Pfeffermann, Nicole; Hülsmann, Michael - In: Strategies and communications for innovations : an …, (pp. 185-192). 2011
Persistent link: https://www.econbiz.de/10008987465
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Strategy and communication for innovation
Pfeffermann, Nicole (ed.) - 2013 - 2. ed.
Persistent link: https://www.econbiz.de/10010239741
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Innovation communication as an integrative management capability in digital innovation ecosystems
Pfeffermann, Nicole - In: Strategy and communication for innovation, (pp. 241-269). 2013
Persistent link: https://www.econbiz.de/10010246333
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003263483
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Strategic marketing management : planning, implementation and control
Wilson, R. M. S.; Gilligan, Colin - 2005 - 3rd ed
Persistent link: https://www.econbiz.de/10002146256
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Strategic marketing planning
Gilligan, Colin; Wilson, Richard M. S.; Wilson, R. M. S. - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001483621