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~person:"Foroudi, Pantea"
~subject:"Brand image"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Brand image
Design
United States
Werbung
Brand management
33
Markenführung
33
Markenimage
15
Corporate reputation
12
Firmenimage
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand
9
Markenartikel
9
Brand architecture
7
Markenarchitektur
7
Reputation
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Marketing management
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Marketing
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Beziehungsmarketing
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Corporate image
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Relationship marketing
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Advertising effects
3
Brand reputation
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Celebrity endorsement
3
Celebrity-Werbung
3
Corporate logo
3
Werbewirkung
3
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2
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2
Betriebliche Wertschöpfung
2
Brand credibility
2
Brand loyalty
2
Brand value
2
Celebrity trust
2
Competition
2
Complexity theory
2
Confidence
2
Configuration
2
Corporate credibility
2
Corporate visual identity
2
Credibility
2
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Foroudi, Pantea
Burmann, Christoph
55
Keller, Kevin Lane
28
Melewar, T. C.
27
De Chernatony, Leslie
26
Loureiro, Sandra Maria Correia
26
Phau, Ian
22
Guzman, Francisco
21
Bang, Nguyen
20
Baumgarth, Carsten
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
20
Romaniuk, Jenni
19
Christodoulides, George
18
Sarkar, Abhigyan
18
Han, Heesup
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Gupta, Suraksha
15
Khan, Imran
15
Dens, Nathalie
14
Huber, Frank
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Sreejesh, S.
13
Balmer, John M. T.
12
Batra, Rajeev
12
Fournier, Susan
12
Grohmann, Bianca
12
Ko, Eunju
12
Kunkel, Thilo
12
Merrilees, Bill
12
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Journal of business research : JBR
6
Corporate reputation review
2
Building corporate identity, image and reputation in the digital era
1
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of management reviews
1
International studies of management and organization
1
Journal of Business Research
1
Qualitative market research : an international journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
17
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1
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
2
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
3
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T.C.
;
Gupta, Suraksha
- In:
Journal of Business Research
67
(
2014
)
11
,
pp. 2269-2281
(antecedents) are: corporate name,
design
, and typeface. The findings reveal the importance of the company's corporate logo in …
Persistent link: https://www.econbiz.de/10010906706
Saved in:
4
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
5
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
6
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
7
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
10
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
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