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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

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Linking identity and heritage with image and a reputation for competition

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Co-creating brand image and reputation through stakeholder’s social network

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IMC antecedents and the consequences of planned brand identity in higher education

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A framework of place branding, place image, and place reputation : antecedents and moderators

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Enhancing university brand image and reputation through customer value co-creation behaviour

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Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors

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Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting

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Fly me to the moon : from corporate branding orientation to retailer preference and business performance

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