Narrow search
Showing 1 - 10 of 33
Cover Image
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Cover Image
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Cover Image
Corporate brand design : developing and managing brand identity
Foroudi, Mohammad Mahdi; Foroudi, Pantea - 2022
"Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical...
Persistent link: https://www.econbiz.de/10012548766
Cover Image
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: Building corporate identity, image and reputation in …, (pp. 140-168). 2022
Persistent link: https://www.econbiz.de/10012609379
Cover Image
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi; Foroudi, Pantea; Imani, Saheb - In: Building corporate identity, image and reputation in …, (pp. 307-346). 2022
Persistent link: https://www.econbiz.de/10012609402
Cover Image
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa; Foroudi, Pantea; Al-Zadjali, Fatma Haji - In: Building corporate identity, image and reputation in …, (pp. 467-486). 2022
Persistent link: https://www.econbiz.de/10012609418
Cover Image
Contemporary issues in branding
Foroudi, Pantea (ed.); Palazzo, Maria (ed.) - 2020
Persistent link: https://www.econbiz.de/10013180751
Cover Image
Corporate brand design : developing and managing brand identity
Foroudi, Mohammad Mahdi; Foroudi, Pantea - 2022
Persistent link: https://www.econbiz.de/10013176411
Cover Image
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: International journal of management reviews 24 (2022) 1, pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Cover Image
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262
Persistent link: https://www.econbiz.de/10012666334