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Brand management
33
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Foroudi, Pantea
Esch, Franz-Rudolf
140
Burmann, Christoph
134
Baumgarth, Carsten
94
Huber, Frank
77
Meffert, Heribert
76
Melewar, T. C.
74
Keller, Kevin Lane
68
Bruhn, Manfred
66
Ko, Eunju
59
Wiedmann, Klaus-Peter
58
De Chernatony, Leslie
55
Sattler, Henrik
55
Ahlert, Dieter
54
Choi, Tsan-Ming
52
Phau, Ian
50
Balmer, John M. T.
45
Bauer, Hans H.
45
Tomczak, Torsten
45
Loureiro, Sandra Maria Correia
44
Fournier, Susan
40
Bang, Nguyen
39
Christodoulides, George
39
Kapferer, Jean-Noël
38
Schmidt, Holger J.
38
Merrilees, Bill
37
Ind, Nicholas
36
Romaniuk, Jenni
33
Strebinger, Andreas
33
Uggla, Henrik
33
Herrmann, Andreas
32
Valette-Florence, Pierre
32
Veloutsou, Cleopatra
31
Guzman, Francisco
30
Kernstock, Joachim
30
MacInnis, Deborah J.
30
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29
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29
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29
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29
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ECONIS (ZBW)
33
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1
Behavioural intentions in the UK
fashion
industry : the impact of perceived
fashion
innovativeness on
fashion
brand
image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
2
Influence of
brand
signature,
brand
awareness,
brand
attitude,
brand
reputation on hotel industry’s
brand
performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
3
The impact of
brand
value on
brand
competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Perceptional components of
brand
equity : configuring the Symmetrical and Asymmetrical Paths to
brand
loyalty and
brand
purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
5
Investigating relationship types for creating
brand
value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
6
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
7
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
8
The local
brand
representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
9
When love takes over : boosting love towards Airbnb
brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
10
Experiencing the sense of the
brand
: the mining, processing and application of
brand
data through sensory
brand
experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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