Narrow search
Showing 1 - 10 of 12
Cover Image
Consumers relationship theory in consumer research
Fournier, Susan - 2009
Persistent link: https://www.econbiz.de/10003784609
Cover Image
Lessons learned about consumers' relationships with their brands
Fournier, Susan - In: Handbook of brand relationships, (pp. 5-23). 2009
Persistent link: https://www.econbiz.de/10003915468
Cover Image
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan - 2010
Persistent link: https://www.econbiz.de/10003924377
Cover Image
When good brands do bad
Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2010
Persistent link: https://www.econbiz.de/10003924379
Cover Image
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio; Fournier, Susan - In: Consumer-brand relationships : theory and practice, (pp. 74-96). 2012
Persistent link: https://www.econbiz.de/10009739836
Cover Image
How consumers' attitudes toward brands are shaped
Brick, Danielle J.; Fournier, Susan - In: The Routledge companion to consumer behavior, (pp. 227-242). 2020
Persistent link: https://www.econbiz.de/10012316165
Cover Image
Brands and their meaning makers
Allen, Chris T.; Fournier, Susan; Miller, Felicia - In: Handbook of consumer psychology, (pp. 781-822). 2008
Persistent link: https://www.econbiz.de/10003716273
Cover Image
Exploring relationship analogues in the brand space
Miller, Felicia M.; Fournier, Susan; Allen, Chris T. - In: Consumer-brand relationships : theory and practice, (pp. 30-56). 2012
Persistent link: https://www.econbiz.de/10009739839
Cover Image
Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir; Bickart, Barbara; Trudel, Remi; … - In: Consumer psychology in a social media world, (pp. 23-39). 2016
Persistent link: https://www.econbiz.de/10011585809
Cover Image
When brands resonate
Fournier, Susan; Solomon, Michael R.; Englis, Basil G. - In: Handbook on brand and experience management, (pp. 35-57). 2008
Persistent link: https://www.econbiz.de/10003788968