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~person:"Fournier, Susan"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
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Fournier, Susan
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18
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16
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13
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Consumer-brand relationships : theory and practice
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Brand management ; Vol. 2
2
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1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Handbook on brand and experience management
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The Routledge companion to consumer behavior
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
12
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1
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
2
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
3
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
4
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
5
Brand
flings : when great
brand
relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
6
How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
7
Brands and their meaning makers
Allen, Chris T.
;
Fournier, Susan
;
Miller, Felicia
- In:
Handbook of consumer psychology
,
(pp. 781-822)
.
2008
Persistent link: https://www.econbiz.de/10003716273
Saved in:
8
Exploring relationship analogues in the
brand
space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
9
Being a likeable braggart : how consumers use
brand
mentions for self-presentation on social media
Sekhon, Tejvir
;
Bickart, Barbara
;
Trudel, Remi
; …
- In:
Consumer psychology in a social media world
,
(pp. 23-39)
.
2016
Persistent link: https://www.econbiz.de/10011585809
Saved in:
10
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
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