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~person:"Foxall, Gordon R."
~person:"Gierl, Heribert"
~person:"Jang, Soocheong"
~person:"Loureiro, Sandra Maria Correia"
~person:"Paul, Justin"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Consumer behaviour
388
Brand image
76
Markenimage
76
Brand management
75
Markenführung
75
Advertising effects
62
Werbewirkung
62
Beziehungsmarketing
49
Relationship marketing
49
Brand
48
Markenartikel
46
Advertising
39
Werbung
38
Customer satisfaction
37
Kundenzufriedenheit
37
Emotion
35
Gastronomie
33
Restaurant industry
33
Internet marketing
28
Online-Marketing
28
Theorie
27
Theory
27
Social Web
26
Social web
26
Dienstleistungsqualität
24
Service quality
24
Verbraucherverhalten
24
Viral marketing
24
Virales Marketing
24
Marketing management
23
Marketingmanagement
23
Einzelhandel
21
Retail trade
21
USA
20
United States
20
Luxury goods
16
Luxusgüter
16
Deutschland
15
Experiment
15
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Undetermined
165
Free
14
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Article
341
Book / Working Paper
37
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Article in journal
318
Aufsatz in Zeitschrift
318
Aufsatz im Buch
24
Book section
24
Aufsatzsammlung
5
Collection of articles of several authors
5
Sammelwerk
5
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
2
Bibliografie enthalten
2
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2
Conference paper
2
Graue Literatur
2
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2
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2
Non-commercial literature
2
Reprint
2
Textbook
2
Working Paper
2
Bibliografie
1
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1
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1
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Language
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English
338
German
40
Author
All
Foxall, Gordon R.
Gierl, Heribert
Jang, Soocheong
Loureiro, Sandra Maria Correia
Paul, Justin
Pelsmacker, Patrick de
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Septianto, Felix
67
Agarwal, Sumit
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Wansink, Brian
63
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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International journal of hospitality management
34
Journal of retailing and consumer services
24
Journal of business research : JBR
19
Marketing : ZFP ; journal of research and management
17
International journal of contemporary hospitality management
12
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
6
Journal of organizational behavior management
6
Der Markt : international journal of marketing
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing theory
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Technological forecasting & social change : an international journal
3
The service industries journal
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Asia Pacific journal of marketing and logistics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
International business review : the official journal of the European International Business Academy
2
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ECONIS (ZBW)
378
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1
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378
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
3
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
4
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
8
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
10
The effects of positive and negative ad-evoked associations on
brand
attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
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