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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Young consumers' evaluations of diffusion brands
Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
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In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson; Foxall, Gordon R.; Saevarsson, Hugi - In: Consumer behavior analysis : (a) rational approach to …, (pp. 185-197). 2013
Persistent link: https://www.econbiz.de/10009740372
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The effect of benign and malicious envies on desire to buy luxury fashion items
Loureiro, Sandra Maria Correia; Plaza, Maria Alejandra … - In: Journal of retailing and consumer services 52 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
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How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia; Costa, Inês; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
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Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia; Amorim, Marlene - In: E-business : state of the art of ICT based challenges …, (pp. 81-97). 2017
Persistent link: https://www.econbiz.de/10011858948
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Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg; Lwin, Michael; Andersch, Henrike; … - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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Consumer attitudes towards luxury fashion apparel made in sweatshops
Phau, Ian; Teah, Min; Chuah, Joe - In: Journal of fashion marketing and management 19 (2015) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10011316418