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~person:"Foxall, Gordon R."
~person:"Gierl, Heribert"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~type:"article"
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Konsumentenverhalten
Consumer behaviour
242
Brand management
56
Markenführung
56
Advertising effects
52
Brand image
52
Markenimage
52
Werbewirkung
52
Advertising
34
Brand
34
Beziehungsmarketing
33
Markenartikel
33
Relationship marketing
33
Werbung
33
Emotion
25
Internet marketing
20
Online-Marketing
20
Social Web
20
Social web
20
Theorie
19
Theory
19
Customer satisfaction
17
Kundenzufriedenheit
17
Viral marketing
17
Virales Marketing
17
Deutschland
14
Germany
14
Marketing management
14
Marketingmanagement
14
Einzelhandel
13
Experiment
13
Retail trade
13
Product Placement
11
Product placement
11
Marketing theory
10
Belgien
9
Belgium
9
Behavioral economics
8
Cognition
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Fashion
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206
Aufsatz in Zeitschrift
206
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24
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24
Conference paper
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
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Language
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English
193
German
39
Author
All
Foxall, Gordon R.
Gierl, Heribert
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
114
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Belk, Russell W.
71
Khare, Arpita
69
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Septianto, Felix
60
Herrmann, Andreas
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Paul, Justin
53
Laroche, Michel
51
Hollebeek, Linda D.
48
Ko, Eunju
48
Walsh, Gianfranco
48
Kim, Jungkeun
45
Sharma, Piyush
45
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Kim, Seongseop
38
Grunert, Klaus G.
37
Verhoef, Peter C.
37
Vrontis, Demetris
37
Wong, IpKin Anthony
37
Eisend, Martin
36
Moschis, George P.
36
Park, Jungkun
36
Wu, Luorong
36
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Marketing : ZFP ; journal of research and management
17
Journal of business research : JBR
11
Journal of retailing and consumer services
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of organizational behavior management
6
Journal of promotion management : innovations in planning and applied research
6
Der Markt : international journal of marketing
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing theory
5
Psychology & marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of modelling in management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
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Source
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ECONIS (ZBW)
232
Showing
1
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232
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
3
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
4
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
8
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
The effects of positive and negative ad-evoked associations on
brand
attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
10
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
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