//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Markenimage
Consumer behaviour
285
Brand management
85
Markenführung
85
Brand image
69
Brand
52
Markenartikel
51
Beziehungsmarketing
38
Relationship marketing
38
Advertising effects
34
Werbewirkung
34
Emotion
32
Luxury goods
31
Luxusgüter
31
Advertising
26
Werbung
26
Customer satisfaction
22
Internet marketing
22
Kundenzufriedenheit
22
Online-Marketing
22
Social Web
22
Social web
22
Australia
17
Australien
17
Viral marketing
17
Virales Marketing
17
Cultural identity
15
Kulturelle Identität
15
Online retailing
15
Online-Handel
15
Dienstleistungsqualität
13
Globalisierung
13
Globalization
13
Marketing management
13
Marketingmanagement
13
Service quality
13
Designation of origin
11
Herkunftsbezeichnung
11
Welt
11
more ...
less ...
Online availability
All
Undetermined
132
Free
16
Type of publication
All
Article
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Article in journal
278
Aufsatz im Buch
36
Book section
36
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
more ...
less ...
Language
All
English
286
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Han, Heesup
114
Mattila, Anna S.
99
Lusk, Jayson L.
74
Gierl, Heribert
72
Khare, Arpita
69
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
60
Septianto, Felix
60
Jang, Soocheong
58
Belk, Russell W.
57
Grewal, Dhruv
57
Paul, Justin
54
Herrmann, Andreas
51
Ko, Eunju
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Hollebeek, Linda D.
44
Sharma, Piyush
43
Diamantopoulos, Adamantios
42
Bang, Nguyen
40
Das, Gopal
39
Kim, Seongseop
38
Ko, Yong Jae
38
Rajagopal
38
Thaichon, Park
38
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Park, Jungkun
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Rahman, Zillur
35
more ...
less ...
Published in...
All
Journal of business research : JBR
40
Journal of retailing and consumer services
16
Journal of promotion management : JPM
10
The journal of brand management : an international journal
9
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of international consumer marketing
6
Journal of organizational behavior management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of business ethics : JOBE
5
Marketing theory
5
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of marketing communications
4
Marketing letters : a journal of research in marketing
4
The journal of consumer marketing
4
Australasian marketing journal
3
Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Brand management ; Vol. 1
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing management : MM
2
more ...
less ...
Source
All
ECONIS (ZBW)
286
Showing
1
-
10
of
286
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
5
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
6
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
7
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
9
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
10
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->