//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
317
Brand management
87
Markenführung
87
Brand image
69
Markenimage
69
Brand
53
Markenartikel
53
Luxury goods
39
Luxusgüter
39
Beziehungsmarketing
38
Relationship marketing
38
Advertising effects
37
Werbewirkung
37
Emotion
34
Advertising
24
Werbung
24
Internet marketing
23
Online-Marketing
23
Customer satisfaction
21
Kundenzufriedenheit
21
Social Web
21
Social web
21
Marketing management
18
Marketingmanagement
18
Viral marketing
18
Virales Marketing
18
Australia
17
Australien
17
Online retailing
17
Online-Handel
17
Cultural identity
16
Kulturelle Identität
16
Verbraucherverhalten
14
Fashion
13
Globalisierung
13
Globalization
13
Welt
13
World
13
more ...
less ...
Online availability
All
Undetermined
134
Free
17
Type of publication
All
Article
277
Book / Working Paper
42
Type of publication (narrower categories)
All
Article in journal
256
Aufsatz in Zeitschrift
256
Aufsatz im Buch
25
Book section
25
Collection of articles of several authors
11
Sammelwerk
11
Reprint
4
Aufsatzsammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Lehrbuch
2
Non-commercial literature
2
Textbook
2
Working Paper
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
319
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Nayga, Rodolfo M.
65
Ko, Eunju
63
Wansink, Brian
63
Agarwal, Sumit
62
Paul, Justin
62
Septianto, Felix
62
Stavins, Joanna
61
Jang, Soocheong
57
Choi, Tsan-Ming
55
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Krishna, Aradhna
50
Rajagopal
50
Kim, Jungkeun
48
Rock, Bram de
48
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of business research : JBR
39
Journal of retailing and consumer services
16
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of organizational behavior management
6
Journal of business ethics : JOBE
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Marketing theory
5
Psychology & marketing
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of retail & distribution management
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of modelling in management
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Routledge companions in business, management and accounting
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
319
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
8
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
9
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
10
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->