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The value of crowdsourcing : c...
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Fuchs, Christoph
Schreier, Martin
73
Franke, Nikolaus
21
Prügl, Reinhard
9
Nishikawa, Hidehiko
7
Prandelli, Emanuela
6
Van Osselaer, Stijn M. J.
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Sorescu, Alina
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Journal of marketing
7
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3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research
1
Journal of marketing research : JMR
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
2
Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.
;
Fuchs, Christoph
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
Saved in:
3
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
4
Customer empowerment in new product development
Fuchs, Christoph
;
Schreier, Martin
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008822522
Saved in:
5
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
6
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
7
The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010018712
Saved in:
8
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10008347420
Saved in:
9
The signal value of crowdfunded products
Acar, Oguz Ali
;
Dahl, Darren W.
;
Fuchs, Christoph
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 644-661
Persistent link: https://www.econbiz.de/10012593934
Saved in:
10
Earmarking donations to charity : cross-cultural evidence on its appeal to donors across 25 countries
Fuchs, Christoph
;
Jong, Martijn G. de
;
Schreier, Martin
- In:
Management science : journal of the Institute for …
66
(
2019
)
10
,
pp. 4820-4842
Persistent link: https://www.econbiz.de/10012305303
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