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Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households

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Persistent link: https://www.econbiz.de/10011434176

Retail promotional communication : the comparative effectiveness of print versus online

Ziliani, Cristina; Ieva, Marco; Gázquez-Abad, Juan Carlos - In: Exploring omnichannel retailing : common expectations …, (pp. 225-249). 2019

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Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers

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I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour

Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

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Online versus offline promotional communication : evaluating the effect of medium on customer response

Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos - In: Journal of advertising research 58 (2018) 3, pp. 338-348

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Profiling the flyer-prone consumer

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 966-975

Persistent link: https://www.econbiz.de/10010437702

Advances in national brand and private label marketing : Sixth International Conference, 2019

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2019

"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

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Advances in national brand and private label marketing : fourth international conference, 2017

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2017

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Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image

Prediger, Maciel; Huertas-Garcia, Rubén; … - In: Journal of retailing and consumer services 51 (2019), pp. 202-211

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The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain

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