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~person:"Gedenk, Karen"
~person:"Rajagopal"
~subject:"Fashion"
~subject:"Verkaufsförderung"
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Beispielhafte Verkaufsförderun...
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Fashion
Verkaufsförderung
Sales promotion
20
Consumer behaviour
13
Konsumentenverhalten
13
Einzelhandel
6
Retail trade
6
Low-cost strategy
3
Mexico
3
Mexiko
3
Niedrigpreisstrategie
3
Preismanagement
3
Pricing strategy
3
Theorie
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Theory
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Brand
2
Estimation
2
Markenartikel
2
Online retailing
2
Online-Handel
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Sales-promotion
2
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Advertising effects
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Brand image
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Brand management
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Conditional rebates
1
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German
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Gedenk, Karen
Rajagopal
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Sinitsyn, Maxim
8
Bauer, Hans H.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Klapper, Daniel
5
Lambrecht, Anja
5
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Retailing in the 21st century : current and future trends
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
Global business & economics review
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
International journal of business excellence
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of retailing
1
Marketing : journal of research and management
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
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ECONIS (ZBW)
20
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1
Verkaufsförderung
Gedenk, Karen
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 267-283)
.
2009
Persistent link: https://www.econbiz.de/10003766063
Saved in:
2
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
3
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
4
Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
Saved in:
5
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
Saved in:
6
Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
Saved in:
7
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
8
Erfolgsmessung bei Verkaufsförderungsaktionen
Gedenk, Karen
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 1125-1145)
.
2008
Persistent link: https://www.econbiz.de/10003573383
Saved in:
9
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
10
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
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