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~person:"Gedenk, Karen"
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Sales promotion
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Gedenk, Karen
Krueger, Dirk
31
Goering, Gregory E.
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Weber, Michael
25
Waldman, Michael
21
Hendel, Igal
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Hoang, Daniel
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Usman, Osly
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D'Acunto, Francesco
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Law, Chun Hung Roberts
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Berger, Jonah
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Filieri, Raffaele
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Loureiro, Sandra Maria Correia
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Mayzlin, Dina
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Neslin, Scott A.
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Postlewaite, Andrew
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Runkel, Marco
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Bauer, Hans H.
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Hai, Rong
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Schiraldi, Pasquale
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Bils, Mark
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Uhlig, Harald
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Xie, Taojun
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Helm, Roland
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Mariani, Marcello M.
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Tan, Yong
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Dwivedi, Yogesh Kumar
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Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
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Journal of marketing research : JMR
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Marketing : journal of research and management
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Verkaufsförderung
Gedenk, Karen
-
2002
Persistent link: https://www.econbiz.de/10001658224
Saved in:
2
Verkaufsförderung
Gedenk, Karen
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 267-283)
.
2009
Persistent link: https://www.econbiz.de/10003766063
Saved in:
3
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
4
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
5
Erfolgsmessung bei Verkaufsförderungsaktionen
Gedenk, Karen
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 1125-1145)
.
2008
Persistent link: https://www.econbiz.de/10003573383
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6
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
7
Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
Saved in:
8
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
9
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
Saved in:
10
Consumers' preferences for online and offline sweepstakes and contests : the impact of promotion attributes on consumers' entry decisions
Teichmann, Maik-Henrik
;
Gedenk, Karen
;
Knaf, Magdalena
- In:
Marketing : journal of research and management
1
(
2005
)
2
,
pp. 76-90
Persistent link: https://www.econbiz.de/10003205918
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