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~person:"Geuens, Maggie"
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Marketing communications
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Consumer behaviour
31
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31
Advertising effects
15
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Belgium
11
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9
Emotion
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Marktforschung
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Marktkommunikation
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Theorie
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Geuens, Maggie
Pelsmacker, Patrick de
160
Dens, Nathalie
64
De Pelsmacker, Patrick
50
GEUENS, M.
35
Weijters, Bert
32
Vermeir, Iris
23
Janssens, Wim
20
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Van Kerckhove, Anneleen
17
Moons, Ingrid
15
Van den Bergh, Joeri
15
Geuens, M.
14
Faseur, Tine
12
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Schillewaert, Niels
10
Verhellen, Yann
9
PELSMACKER, P. DE
8
Vandecasteele, Bert
8
Viviers, Wilma
7
WEIJTERS, B.
7
Barbarossa, Camilla
6
Brengman, Malaika
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
FASEUR, T.
6
VERMEIR, I.
6
Vantomme, Delphine
6
Willemé, Peter
6
Avramova, Yana R.
5
Cornelis, Erlinde
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
VANTOMME, D.
5
de Pelsmacker, Patrick
5
Adams, Leen
4
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
8
Vlerick Business School
3
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
35
Journal of business research : JBR
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of advertising : the quarterly review of marketing communications
8
Journal of Business Research
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Psychology & marketing
4
Journal of Consumer Research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Vlerick Leuven Gent Management School Working Paper Series
3
Journal of the Academy of Marketing Science
2
Young Consumers
2
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International Journal of Consumer Studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Consumer Psychology
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Marketing Letters
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Marketing letters : a journal of research in marketing
1
New directions in international advertising research
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Tourism management : research, policies, practice
1
Working Papers / Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
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ECONIS (ZBW)
77
OLC EcoSci
31
RePEc
16
USB Cologne (EcoSocSci)
5
Other ZBW resources
4
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1
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
2
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
3
Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2005
Persistent link: https://www.econbiz.de/10002658963
Saved in:
4
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
5
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
Saved in:
6
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
7
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
8
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
9
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
10
Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003628146
Saved in:
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