//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
165
Brand management
50
Markenführung
50
Brand image
40
Markenimage
40
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
Brand
26
Internet marketing
20
Kundenzufriedenheit
20
Online-Marketing
20
Social Web
20
Social web
20
Advertising
19
Online-Handel
19
Werbung
19
Emotion
18
Viral marketing
16
Virales Marketing
16
Cultural identity
13
Globalisierung
13
Globalization
13
Kulturelle Identität
13
Service quality
12
Marketing management
11
Marketingmanagement
11
Product Placement
10
Product placement
10
Welt
10
World
10
International marketing
9
Internationales Marketing
9
Personality psychology
9
more ...
less ...
Online availability
All
Undetermined
91
Free
9
Type of publication
All
Article
164
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
167
Aufsatz im Buch
15
Book section
15
Collection of articles of several authors
6
Sammelwerk
6
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Case study
1
Fallstudie
1
Reprint
1
more ...
less ...
Language
All
English
167
Author
All
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
115
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
61
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
56
Herrmann, Andreas
52
Walsh, Gianfranco
50
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Choi, Tsan-Ming
42
Bang, Nguyen
41
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Kim, Seongseop
38
Ko, Yong Jae
38
Melewar, T. C.
38
Vrontis, Demetris
38
Eisend, Martin
37
Park, Jungkun
37
Hyun, Sunghyup Sean
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
more ...
less ...
Published in...
All
Journal of business research : JBR
33
Journal of retailing and consumer services
13
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing communications
5
Cogent business & management
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
more ...
less ...
Source
All
ECONIS (ZBW)
167
Showing
1
-
10
of
167
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
7
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
9
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
10
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->