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Handbook of research on international entrepreneurship strategy : improving SME performance globally

Ghauri, Pervez N. (contributor) - 2015

Persistent link: https://www.econbiz.de/10011396618

Handbook of research on international entrepreneurship strategy : improving SME performance globally

Ghauri, Pervez N. (ed.); Kirpalani, Vishnu H. (ed.) - 2015

This impressive Handbook provides a dynamic perspective on the international entrepreneurial strategies of SMEs, including the role and experience of their founders, as well as the collaboration of these SMEs in networks with larger firms. The expert contributors from all over the world and the...

Persistent link: https://www.econbiz.de/10011851870

International marketing

Ghauri, Pervez N.; Cateora, Philip R. - 2010 - 3. ed.

Persistent link: https://www.econbiz.de/10003909776

Globalisierung : [neue Gobal Player, globale Vermarktung, Globalisierungskritik, globale Trends]

Powell, Sarah; Ghauri, Pervez N. - 2010

Persistent link: https://www.econbiz.de/10008732389

Enhancing organizational performance of international SMEs through inter-firm marketing collaborations

Tajeddini, Kayhan; Elg, Ulf; Ghauri, Pervez N. - In: International marketing in the fast changing world, (pp. 109-133). 2015

Persistent link: https://www.econbiz.de/10011416077

International marketing and corporate social responsibility : part 1

Ghauri, Pervez N. (ed.); Park, Byung Il (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011507074

Do brand names in a foreign language lead to different brand perceptions?

Salciuviene, Laura; Ghauri, Pervez N.; Streder, Ruth Salomea - In: Multicultural perspectives in customer behaviour, (pp. 45-64). 2014

Persistent link: https://www.econbiz.de/10010399253

Institutional forces and firms' positioning in China and Brazil

Elg, Ulf; Ghauri, Pervez N. - In: Entrepreneurship in international marketing, (pp. 239-266). 2015

Persistent link: https://www.econbiz.de/10010493027

Do brand names in a foreign language lead to different brand perceptions?

Salciuviene, Laura; Ghauri, Pervez N.; Streder, Ruth Salomea - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1037-1056

Persistent link: https://www.econbiz.de/10008757661

Doing business in emerging markets : entry and negotiation strategies

Cavusgil, S. Tamer; Ghauri, Pervez N.; Agarwal, Milind R. - 2002

Persistent link: https://www.econbiz.de/10001665241

A service of the