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~person:"Gil Saura, Irene"
~person:"Mattila, Anna S."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
75
Consumer behaviour
44
Konsumentenverhalten
44
Customer satisfaction
35
Kundenzufriedenheit
35
Dienstleistungsqualität
29
Service quality
29
Einzelhandel
15
Retail trade
15
Brand image
13
Markenimage
13
Beschwerdemanagement
12
Complaint management
12
Brand management
10
Lieferantenmanagement
10
Markenführung
10
Supplier relationship management
10
Hotel industry
8
Hotellerie
8
Kundenbindungsprogramm
8
Loyalty program
8
Customer value
7
Kundenwert
7
Spain
7
Spanien
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Loyalty
6
loyalty
6
Brand equity
5
Customer service
5
Gastronomie
5
Information technology
5
Informationstechnik
5
Kundenservice
5
Restaurant industry
5
USA
5
United States
5
Viral marketing
5
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72
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72
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3
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English
75
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Gil Saura, Irene
Mattila, Anna S.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Grönroos, Christian
36
Stock-Homburg, Ruth
34
Svensson, Göran
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Eggert, Andreas
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Kleinaltenkamp, Michael
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
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International journal of hospitality management
11
The journal of services marketing
8
Journal of hospitality marketing & management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of business research : JBR
3
The journal of brand management : an international journal
3
Cornell hospitality quarterly : CQ
2
Journal of service management
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
Services marketing quarterly
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The service industries journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
Handbook of hospitality marketing management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Service business
1
Strategic marketing in tourism services
1
The journal of business & industrial marketing
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
75
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1
The relationship of sales and marketing expenses to hotel performance in the United States
O'Neill, John
;
Hanson, Bjorn
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
49
(
2008
)
4
,
pp. 355-363
Persistent link: https://www.econbiz.de/10003774190
Saved in:
2
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
Saved in:
3
Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene
;
Ruiz Molina, Maria Eugenia
;
Servera …
- In:
The international review of retail, distribution and …
18
(
2008
)
5
,
pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
Saved in:
4
Information and communication technology in retailing : a cross-industry comparison
Gil Saura, Irene
;
Berenguer Contrí, Gloria
; …
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003852544
Saved in:
5
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
6
Conceptualizing and measuring loyalty : towards a conceptual model of tourist loyalty antecedents
Moliner Valázquez, Beatriz
;
Gil Saura, Irene
;
Ruiz …
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10008840752
Saved in:
7
Perceived controllability and service expectations : influences on customer reactions following service failure
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003595227
Saved in:
8
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
9
Logistics service quality and buyer-customer relationships : the moderating role of technology in B2B and B2C contexts
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
The service industries journal
31
(
2011
)
7/8
,
pp. 1109-1123
Persistent link: https://www.econbiz.de/10009154411
Saved in:
10
Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
;
Berenguer …
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
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