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The relationship of sales and marketing expenses to hotel performance in the United States
O'Neill, John; Hanson, Bjorn; Mattila, Anna S. - In: Cornell hospitality quarterly : CQ 49 (2008) 4, pp. 355-363
Persistent link: https://www.econbiz.de/10003774190
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Logistics service quality and technology investment in retailing
Gil Saura, Irene; Ruiz-Molina, María-Eugenia - In: European retail research 23 (2009) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
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Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene; Ruiz Molina, Maria Eugenia; Servera … - In: The international review of retail, distribution and … 18 (2008) 5, pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
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Information and communication technology in retailing : a cross-industry comparison
Gil Saura, Irene; Berenguer Contrí, Gloria; … - In: Journal of retailing and consumer services 16 (2009) 3, pp. 232-238
Persistent link: https://www.econbiz.de/10003852544
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Retail customer segmentation based on relational benefits
Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
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Conceptualizing and measuring loyalty : towards a conceptual model of tourist loyalty antecedents
Moliner Valázquez, Beatriz; Gil Saura, Irene; Ruiz … - In: Journal of vacation marketing : an international journal 17 (2011) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10008840752
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Perceived controllability and service expectations : influences on customer reactions following service failure
Choi, Sunmee; Mattila, Anna S. - In: Journal of business research : JBR 61 (2008) 1, pp. 24-30
Persistent link: https://www.econbiz.de/10003595227
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A branding model for web search engines
Zhang, Lu; Jansen, Bernard J.; Mattila, Anna S. - In: International journal of internet marketing and … 7 (2012) 3, pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
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Logistics service quality and buyer-customer relationships : the moderating role of technology in B2B and B2C contexts
Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: The service industries journal 31 (2011) 7/8, pp. 1109-1123
Persistent link: https://www.econbiz.de/10009154411
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Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; Berenguer … - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 493-509
Persistent link: https://www.econbiz.de/10009521980