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~person:"Gil Saura, Irene"
~subject:"Brand loyalty"
~subject:"Service quality"
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Application of relationship ma...
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Brand loyalty
Service quality
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
15
Customer satisfaction
15
Einzelhandel
15
Konsumentenverhalten
15
Kundenzufriedenheit
15
Retail trade
15
Brand image
12
Dienstleistungsqualität
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Markenimage
12
Brand management
9
Markenführung
9
Customer value
7
Kundenwert
7
Lieferantenmanagement
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Spain
7
Spanien
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Supplier relationship management
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Hotel industry
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Hotellerie
6
Brand equity
5
Information technology
5
Informationstechnik
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Business-to-business marketing
4
Innovation
4
Loyalty
4
Satisfaction
4
Structural equation model
4
Strukturgleichungsmodell
4
Value creation
4
loyalty
4
Croatia
3
Kroatien
3
Marketing management
3
Marketingmanagement
3
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English
16
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Gil Saura, Irene
Han, Heesup
27
Bruhn, Manfred
22
Prentice, Catherine
20
Mattila, Anna S.
17
Hollebeek, Linda D.
15
Klaus, Philipp
14
McColl-Kennedy, Janet R.
14
Gong, Taeshik
12
Rather, Raouf Ahmad
12
Balaji, M. S.
11
Gustafsson, Anders
11
Rahman, Zillur
11
Usman, Osly
11
Quach, Sara
10
Sreejesh, S.
10
Hyun, Sunghyup Sean
9
Khan, Imran
9
Loureiro, Sandra Maria Correia
9
Park, Jungkun
9
Prybutok, Victor R.
9
Qu, Hailin
9
Edvardsson, Bo
8
Izogo, Ernest Emeka
8
Johnson, Lester W.
8
Patterson, Paul G.
8
Ringle, Christian M.
8
Roberts-Lombard, Mornay
8
So, Kevin Kam Fung
8
Al-Hawary, Sulieman Ibraheem Shelash
7
Bang, Nguyen
7
Chahal, Hardeep
7
Dawes, John
7
Fernandes, Teresa
7
Georgi, Dominik
7
Grégoire, Yany
7
Hammerschmidt, Maik
7
Hanks, Lydia
7
Islam, Jamid Ul
7
Jang, Soocheong
7
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
The journal of brand management : an international journal
2
The service industries journal
2
European retail research
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of industrial and business economics
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The international review of retail, distribution and consumer research
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
16
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1
Managers' perceptions of delivered value in the hospitality industry
Gallarza, Martina G.
;
Santos Arteaga, Francisco Javier
; …
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 857-893
Persistent link: https://www.econbiz.de/10011433722
Saved in:
2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
5
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
6
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
7
Logistics service quality and technology investment in retailing
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
- In:
European retail research
23
(
2009
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
Saved in:
8
Conceptualizing and measuring loyalty : towards a conceptual model of tourist loyalty antecedents
Moliner Valázquez, Beatriz
;
Gil Saura, Irene
;
Ruiz …
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10008840752
Saved in:
9
Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene
;
Ruiz Molina, Maria Eugenia
;
Servera …
- In:
The international review of retail, distribution and …
18
(
2008
)
5
,
pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
Saved in:
10
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
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