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How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality

Berenguer Contrí, Gloria; Gil Saura, Irene; … - In: Journal of industrial and business economics 51 (2024) 1, pp. 189-209

Persistent link: https://www.econbiz.de/10014512487

Beneficios relacionales, satisfacción y lealtad en el comercio minorista: Una comparativa intersectorial

Ruiz Molina, M. E.; Gil Saura, Irene; Berenguer … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108

In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...

Persistent link: https://www.econbiz.de/10010280503

Logistics service quality and technology investment in retailing

Gil Saura, Irene; Ruiz-Molina, María-Eugenia - In: European retail research 23 (2009) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10003832164

Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships

Gil Saura, Irene; Ruiz Molina, Maria Eugenia; Servera … - In: The international review of retail, distribution and … 18 (2008) 5, pp. 495-510

Persistent link: https://www.econbiz.de/10003806239

Information and communication technology in retailing : a cross-industry comparison

Gil Saura, Irene; Berenguer Contrí, Gloria; … - In: Journal of retailing and consumer services 16 (2009) 3, pp. 232-238

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Retail customer segmentation based on relational benefits

Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 253-266

Persistent link: https://www.econbiz.de/10003891267

Conceptualizing and measuring loyalty : towards a conceptual model of tourist loyalty antecedents

Moliner Valázquez, Beatriz; Gil Saura, Irene; Ruiz … - In: Journal of vacation marketing : an international journal 17 (2011) 1, pp. 65-81

Persistent link: https://www.econbiz.de/10008840752

Logistics service quality and buyer-customer relationships : the moderating role of technology in B2B and B2C contexts

Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: The service industries journal 31 (2011) 7/8, pp. 1109-1123

Persistent link: https://www.econbiz.de/10009154411

Relational benefits and loyalty in retailing : an inter-sector comparison

Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; Berenguer … - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 493-509

Persistent link: https://www.econbiz.de/10009521980

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

Persistent link: https://www.econbiz.de/10011421818