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Retail customer segmentation based on relational benefits
Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
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Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; Berenguer … - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
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Retail innovativeness : importance of ICT and impact on consumer behaviour
Gil Saura, Irene; Ruiz Molina, María Eugenia; … - In: Handbook of research on retailer-consumer relationship …, (pp. 384-403). 2014
Persistent link: https://www.econbiz.de/10010380111
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Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene; Ruiz Molina, M. Eugenia; Berenguer … - In: The journal of product & brand management 25 (2016) 7, pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
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The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene; Ruiz-Molina, M. Eugenia; Berenguer … - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
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The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene; Šerić, Maja; Ruiz-Molina, María Eugenia - In: The journal of brand management : an international journal 24 (2017) 2, pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
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Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: The journal of services marketing 31 (2017) 2, pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
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Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene; Gil Saura, Irene; … - In: International journal of retail and distribution management 50 (2022) 6, pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
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Sustainability-oriented innovation in retailing
Gil Saura, Irene; Ruiz-Molina, Mª Eugenia; Berenguer … - In: Psychology & marketing 41 (2024) 2, pp. 240-253
Persistent link: https://www.econbiz.de/10014467490
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Relationship sustainability-store equity across segments of retail customers
Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: International journal of retail and distribution management 51 (2023) 3, pp. 366-385
Persistent link: https://www.econbiz.de/10013552717