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An intercultural comparison of the perception of luxury by young consumers
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Luxury marketing : a challenge for theory and practice, (pp. 57-76). 2013
Persistent link: https://www.econbiz.de/10009667684
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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10010138849
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472
Persistent link: https://www.econbiz.de/10012417153