Narrow search
Showing 1 - 10 of 21
Cover Image
The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10000126349
Cover Image
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Cover Image
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Cover Image
Christian Grönroos : I did it my way
Grönroos, Christian - In: Journal of historical research in marketing 9 (2017) 3, pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Cover Image
Legends in marketing: Christian Grönroos
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010234428
Cover Image
Internal marketing, research approach, and other works
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010235078
Cover Image
Marketing theory
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010235080
Cover Image
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian; Ravald, Annika - 2009
Persistent link: https://www.econbiz.de/10003872346
Cover Image
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003932483
Cover Image
Making sense of value and value co-creation in service logic
Grönroos, Christian; Voima, Päivi - 2011
Persistent link: https://www.econbiz.de/10009423349