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~person:"Grönroos, Christian"
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Beziehungsmarketing
26
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26
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16
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Grönroos, Christian
Bruhn, Manfred
233
Burmann, Christoph
158
Homburg, Christian
156
Esch, Franz-Rudolf
152
Huber, Frank
128
Bauer, Hans H.
113
Meffert, Heribert
112
Baumgarth, Carsten
102
Kumar, V.
100
Kleinaltenkamp, Michael
96
Melewar, T. C.
89
Han, Heesup
88
Wiedmann, Klaus-Peter
83
Herrmann, Andreas
79
Siciliani, Luigi
76
Ahlert, Dieter
75
Verhoef, Peter C.
74
Tomczak, Torsten
70
Svensson, Göran
69
Keller, Kevin Lane
67
Mattila, Anna S.
65
Stauss, Bernd
65
Bang, Nguyen
64
Straume, Odd Rune
63
Görg, Holger
62
Backhaus, Klaus
57
Swoboda, Bernhard
57
Meyer, Anton
55
Phau, Ian
55
Propper, Carol
55
Gil Saura, Irene
54
Hollebeek, Linda D.
54
Piller, Frank T.
52
Vrontis, Demetris
52
Edvardsson, Bo
51
Woodside, Arch G.
51
Henneberg, Stephan
50
Kaiser, Ulrich
50
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50
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Hanken Svenska Handelshögskolan
2
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8
European journal of marketing : EJM
4
Journal of service management
4
Legends in marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
3
The journal of services marketing
3
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2
A reader in marketing communications
1
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1
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1
International journal of quality and service sciences
1
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1
Journal of historical research in marketing
1
Journal of marketing communications
1
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1
Major theoretical debates and contemporary issues in marketing theory
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Organization and management series
1
Public management review
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
50
RePEc
2
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1
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1
Interpretation of services marketing concepts
Kauppinen-Räisänen, Hannele
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003538913
Saved in:
2
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
3
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
4
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
5
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
6
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
7
Reforming public services : does service logic have anything to offer?
Grönroos, Christian
- In:
Public management review
21
(
2019
)
5
,
pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
Saved in:
8
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
9
Service management and marketing : customer management in service competition
Grönroos, Christian
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003365020
Saved in:
10
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
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