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Relationship marketing
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010235081
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Relationship marketing : the Nordic school perspective
Grönroos, Christian - In: Handbook of relationship marketing, (pp. 95-117). 2000
Persistent link: https://www.econbiz.de/10001559307
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke; Grönroos, Christian - In: Journal of marketing communications 15 (2009) 2/3, pp. 179-195
Persistent link: https://www.econbiz.de/10003881215
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Relationship marketing as promise management
Grönroos, Christian - In: The SAGE handbook of marketing theory, (pp. 397-412). 2010
Persistent link: https://www.econbiz.de/10003923197
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Marketing as promise management : regaining customer management for marketing
Grönroos, Christian - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke; Grönroos, Christian - In: The evolution of integrated marketing communications : …, (pp. 105-121). 2011
Persistent link: https://www.econbiz.de/10009232917
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Quo vadis, marketing? Toward a relationship marketing paradigm
Grönroos, Christian - In: A reader in marketing communications, (pp. 217-231). 2005
Persistent link: https://www.econbiz.de/10003292733
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke (contributor); Grönroos, Christian (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301182
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From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003610650
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Communication-in-use : customer-integrated marketing communication
Finne, Åke; Grönroos, Christian - In: European journal of marketing : EJM 51 (2017) 3, pp. 445-463
Persistent link: https://www.econbiz.de/10011698204