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Marketing
Grewal, Dhruv; Levy, Michael - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003789121
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Retailing management
Levy, Michael; Grewal, Dhruv - 2023 - Eleventh edition, international student edition
"The eleventh edition of Retailing Management builds on the basic philosophy of the previous ten editions. It continue to focus on both strategic and tactical issues, with an emphasis on financial considerations and implementation through merchandise and store management"--
Persistent link: https://www.econbiz.de/10012632123
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Retailing management
Levy, Michael; Weitz, Barton A.; Grewal, Dhruv - 2019 - Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
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1998 AMA Winter Educators' Conference
Grewal, Dhruv (contributor) - Winter Educators' Conference <1998, Austin, Tex.> - 1998
Persistent link: https://www.econbiz.de/10004594725
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Marketing
Grewal, Dhruv; Levy, Michael - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009495710
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Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.; Goodstein, Ronald Charles; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
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Special issue: Enhancing the retail customer experience
Grewal, Dhruv (contributor) - 2009
Persistent link: https://www.econbiz.de/10003835788
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Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.; Motyka, Scott; Grewal, Dhruv - In: Psychology & marketing 27 (2010) 10, pp. 964-988
Persistent link: https://www.econbiz.de/10008903161
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An experimental approach to making retail store environmental decisions
Baker, Julie; Levy, Michael; Grewal, Dhruv - 2007
Persistent link: https://www.econbiz.de/10003540228
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Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10003507869